How to Thank Your Donors
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Your thank you letter has a bigger role than just acknowledging donors' contributions. It is an important part of building relationships with donors, and what it says (or doesn't say) can motivate them to stay with your organization; contribute more time, talent, or money; or find another charity to support.
Learn the dos & don’ts of thanking your supporters so that they'll stay with your organization in this live chat. We'll also talk about ways to thank donors via technology.
Experts for this chat:
Andrea Berry, director of partnerships and learning at Idealware, oversees the organization’s training activities including online seminars and live presentations. A co-author of both the Idealware Nonprofit Social Media Decision Guide and the Consumers Guide to Donor Management Systems, and the creator of more than 100 hours of curriculum, Andrea has worked with nonprofits of all sizes to help them answer mission-centric technology questions.
Lisa Sargent, president of Sargent Communications, specializes in direct mail and e-mail fundraising and donor care communications for nonprofits. She is also the voice behind the popular online copywriting clinic on donation thank-you letters, hosted at SOFII, the Showcase of Fundraising Innovation and Inspiration, and has written for FundRaising Success magazine, The Agitator, and Mal Warwick’s newsletter, among others.