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Mobile-izing Your Cause
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Have you jumped into mobile activism yet? Learn new ways to move your audience to act through wireless devices – marketing techniques, ideas for outreach, as well as a conversation about the growing trend of mobile activism, such as text campaigns, updates from the field and volunteer alerts.
Key points:
- Consider testing the market first; text messaging is not for every organization or every initiative
- Only text when you have something exciting, tangible or new to reveal
- Learn security issues around SMS (Short Messaging Service)
- Ask for mobile numbers when collecting member information, even if you don't yet know how you'll use them
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Ken Banks, founder of kiwanja.net and FrontlineSMS, is widely considered a thought leader in the application of mobile technology for social good. Ken devotes himself to the application of technology for social and environmental change in the developing world and has spent the last 19 years working on projects in Africa. His early research resulted in the development of FrontlineSMS, an award-winning text messaging system that lowers barriers to driving transformative social change in countries across the world.
